VitalityLife
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This is VitalityLife’s dedicated website for UK financial advisers. If you are a customer, please visit our customer website

Personal Protection

We make sure you've got more to offer your clients so you can protect the things that matter to them.

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Business Protection

Business solutions that help your clients safeguard the future of their business.


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Who is VitalityLife?

VitalityLife is the new name for PruProtect.

Our parent company, Discovery – a global insurance organisation – has fulfilled its long term strategic ambition to fully own PruProtect and PruHealth through the acquisition of the remaining 25% shareholding from Prudential. VitalityLife and VitalityHealth are the new names for PruProtect and PruHealth.


We’re the fastest-growing protection insurer in the market

Since we launched in 2007, we’ve gained a market share of 11.4%* of the financially advised protection market. This makes us the 3rd largest protection insurer in the UK**


We help your clients to get more from life

We don’t want to offer the cheapest cover. After all, the cheapest cover won’t always give your clients everything they need. Instead, we aim to provide the best value cover on the market.

  • Reward your clients for being healthy - We are the only insurer who rewards your clients for being healthy, through discounts and cashback. We can help keep your clients engaged, so they’re less likely to cancel their cover
  • More options to choose from – More options mean your clients can tailor their cover to suit their lifestyle
  • The most comprehensive cover in the market - This means your clients are more likely to get a payout from us than from other insurers.

With VitalityLife you can feel confident that your clients’ cover is the best it can be – both now and in the future.

Find out more about VitalityLife


*Figures correct as at May 2014, based on Swiss Re’s Term & Health Watch
**Association of British Insurers

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©  Vitality Corporate Services Limited trading as VitalityHealth and Vitality Life. All rights reserved.

VitalityHealth is a trading name of Vitality Health Limited, Vitality Health Insurance Limited and Vitality Corporate Services Limited. Registered numbers 05051253, 02123483 and 05933141 respectively. VitalityLife is a trading name of Vitality Corporate Services Limited and Prudential is a trading name of The Prudential Assurance Company Limited, registered number 00015454. The Prudential Assurance Company Limited is the insurer which underwrites the VitalityLife plan. VitalityHealth insurance products are underwritten either by Vitality Health Limited or Vitality Health Insurance Limited. Vitality Corporate Services Limited arranges and administers the VitalityHealth and VitalityLife products. Companies registered in England and Wales. Registered offices at 3 More London Riverside, London, SE1 2AQ.

Vitality Corporate Services Limited is authorised and regulated by the Financial Conduct Authority. Vitality Health Limited, Vitality Health Insurance Limited and The Prudential Assurance Company Limited are authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority.

None of the companies are affiliated in any manner with Prudential Financial, Inc, a company whose principal place of business is in the United States of America.

Calls may be recorded/monitored to help improve customer service. Call charges may vary.