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At PruProtect, we make sure you've got more to offer your clients. We protect more of the things that matter to them.

We are continually creating new products to meet your client's needs. Our latest innovation, Vitality Optimiser, offers your clients a new way to optimise their plan and make the most of Vitality – with an upfront discount. Plus new Serious Illness Cover Booster gives clients extra help coping with the long-term effects of some serious illnesses.


Vitality means your clients will get something back from their cover, even if they never claim

We give your clients Vitality, our healthy living programme. It helps them get healthy, it helps them get more from life, and it even gives them money off their premiums when they take part. They could even get rewards for looking after their health. It means they can always get something back from their policy, even if they never make a claim.

Read more about Vitality


©  Prudential Health Limited trading as PruProtect. All rights reserved.

PruProtect is a trading name of Prudential Health Services Limited. Prudential is a trading name of The Prudential Assurance Company Limited. The Prudential Assurance Company Limited, registration number 00015454 is the insurer that underwrites the PruProtect plan. Prudential Health Services Limited, registration number 05933141 arranges and administers PruProtect plans underwritten by The Prudential Assurance Company Limited. Registered offices at Laurence Pountney Hill, London EC4R 0HH. Registered in England and Wales. Prudential Health Services Limited is authorised and regulated by the Financial Conduct Authority. The Prudential Assurance Company Limited is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority. None of the companies are affiliated in any manner with Prudential Financial, Inc, a company whose principal place of business is in the United States of America.

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