Does your life insurer give you something back without having to claim?
Mine does.

PruProtect gives you life insurance with Vitality,
our healthy living programme.
Get healthy and be rewarded at the same time.

Discover PruProtect with Vitality

The only life insurer who will help protect the things you care about, while rewarding you for being healthy. Vitality could help you get more out of life everyday with the following rewards.

  • 50% off
    gym membership at
    Virgin Active or LA Fitness

    Virgin Active and LA Fitness
  • A weekly
    cinema ticket for Cineworld or Vue

    Cineworld and Vue
  • 50% off
    running shoes at Sweatshop

  • Premium discounts and cashback every year

    Virgin Active and LA Fitness

These rewards are available with Vitality Optimiser for £3 a month or Vitality Plus for £4 a month. Minimum monthly premiums and further terms and conditions apply.

Explore all the benefits of Vitality
Award winning cover seven years

Award winning cover, eight years running

Our market leading Serious Illness Cover has been awarded a 5-star rating by Defaqto every year since we launched.

We've also been awarded best individual Critical Illness/Serious Illness Provider for the past five years at the Health Insurance awards.

Defaqto award logo Explore our Serious Illness Cover

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