PruProtect - It pays to be healthy

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Introducing our Vitality programme with Lite Rewards

Our Vitality programme encourages you to lead a healthier lifestyle. You don’t have to do anything to sign up. You get automatic membership as part of your cover.

It's easy to engage in our Vitality programme, simply...

  • Look after yourself by doing healthy activities

  • Earn Vitality points and improve your Vitality status

  • Receive great awards

How you know if you’re a member of the Vitality programme with Lite Rewards?

  • All policyholders who have a PruProtect Plan that started on or after 16 November 2008 receive automatic membership to a Vitality programme with Lite Rewards, and a premium structured so that it stays level or decreases, depending on how much you engage in the wellness programme.

  • All policyholders who have a PruProtect Plan that started before 16 November 2008 receive automatic membership to a Vitality programme with higher partner discounts but your premium is structured so that it could increase if you choose not to engage in the wellness programme.

  • All policyholders who have a PruHealth and PruProtect policy receive discounts with our Vitality partners based on their PruHealth Vitality reward offers.

What is the difference between the Vitality programme on PruProtect Plans with Lite Rewards versus those issued with full rewards?

+ What’s the same?
+ What’s different?

Can you switch from the Vitality programme with full rewards to the Vitality programme with Lite Rewards?

If you would like reassurance that your premium would not increase due to your Vitality status, you can switch to Lite Rewards today, just call 0845 601 0072.

Special Offer

To help kick start your healthier lifestyle, we’re boosting the partner discounts you receive through Lite Rewards until 30 April 2009.

Learn more about Vitality

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For use by UK Advisers only. Not suitable for use by consumers.

© 2008 Prudential Health Services Limited is trading as PruProtect. All rights reserved.

Prudential Assurance Company provide and manufacture benefits under the plan. Prudential Health Services Limited distribute and service the product and issue the documentation. PruProtect is a trading name of Prudential Health Services Limited and Prudential is a trading name of Prudential Assurance Company. Both companies are registered in England and Wales and have their registered offices at Laurence Pountney Hill, London EC4R 0HH. Prudential Health Services Limited is registered number 5933141 and Prudential Assurance Company Limited is registered number 15454. Prudential Health Services Limited and Prudential Assurance Company Limited are authorised and regulated by the Financial Services Authority. Neither company is affiliated in any manner with Prudential Financial, Inc, a company whose principal place of business is in the United States of America.