Target markets
To help you identify which clients would be most interested in PruProtect's Serious Illness Cover and who it's best suited to, we have studied our internal customer data to put together three profiles.
Click on the tabs for a detailed profile of each audience
- First Home Buyers:
- 25-34 years old
- Potential market in the UK:
- 2,300,000+
- Incentive to purchase:
- Protect their mortgage and lifestyle
Young, healthy and well educated these people are unlikely to have children. They are open to new ideas and influences and are liberal in their social attitudes. There is an increasing population of young professionals who are earning more than they can easily spend. The majority of this group are privately renting with a view to buying their first home or entering the more high risk buy to let market.
Who are they
- Age
- 25-34
- Marital status
- Single
- Children
- Unlikely
- Education
- Degree level
- Occupation
- Lower managerial/professional, higher professional
- Income (household)
- £50,000+
- Property
- Privately rented flat £195,000 urban
- Health
- Good diet, healthy lifestyle
- Leisure
- Weekends away, short breaks, cinema, films, pubs
Key reasons to buy
Protection
Vitality benefits
