What is the Vitality programme?

Our reason for creating the Vitality programme is simple. If you stay healthy by exercising regularly, eating well and not smoking, you could add years to your life. And that's why we believe insurance shouldn't only benefit people that need to claim.

Vitality is core to our plans*. This means everyone has access to our proven wellness programme, which includes activities, online tools and partner discounts to help you get and stay healthy for less.

Our Vitality programme in four simple steps

Vitality is our healthy living programme. It's one of the ways we help you live life well. Through Vitality, we suggest ways you can get healthier. We give you discounts on things that are good for you. We give you rewards for making positive changes to your health. Plus, you could also make great savings on your premiums*.

1. Understand how you can improve your health

The first step to getting healthier is understanding how healthy you already are. Complete our online Health Review and you'll get a personalised report that shows you what you need to do to improve your health. You'll also get a Vitality Age which shows you what your health age is versus your biological age. Getting healthier will help bring your Vitality Age down. We give you Vitality points when you do healthy things and these points will help improve your Vitality status. Everyone starts on Bronze status, then you can work up to Silver, Gold then Platinum.

   

   

2. We make it cheaper and easier to get healthy

People tell us that one of the reasons they struggle to be healthy is the cost. So we make it cheaper and easier for you to eat well, get active and stop smoking. Through our partners you can get discounts on healthy things like Health Assessments, monthly gym membership fees and sessions to help you stop smoking. We help you track your progress by giving you points for doing healthy things, so you can see your hard work paying off.

Find out more about our Vitality Health partners.

3. We'll give you rewards to keep you motivated

Getting healthy takes a bit of time and effort. So, to keep you motivated, we give you rewards for doing it. To help you relax you can get 75% off stays at Champneys Health Spas. And, to help you make the most of your free time you can get our exclusive National Trust annual pass.

Find out more about our Vitality Reward partners.

4. The more you do, the more you get back

When you're healthy, you're less likely to claim. That makes it cheaper for us to look after you. We think you should get the benefit from this. So, as you make positive changes to your health, you could also make great savings on your premiums with Premium Saver and Premium Discounts*. The amount that you could save is based on your Vitality status, so the healthier you get, the more you'll save.

Find out more about Premium Saver and Premium Discounts*.

Get even more with Vitality Plus

You can get even more from the Vitality programme if you choose to enhance your policy with Vitality Plus, available at an extra premium.

Vitality Plus makes looking after your health more rewarding with great discounts available from partners including Cineworld, Vue, Ticketmaster and Thomas Cook. You could get free movies, discounted tickets to concerts, festivals and West End shows as well as save up to £15 per month on your mobile phone contract. We make it cheaper to get to Europe with discounted Eurostar travel and you can also book up to two discounted holidays per year with Mark Warner or Thomas Cook. The higher your Vitality status, the greater the discount.

Find out more about our Vitality Plus partners.

Request a quote

Or call us 0845 601 0072and we'll put you in touch with a Financial Adviser