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Laureus

Be inspired by our Vitality Champions and help us raise money for the Laureus Sport for Good Foundation

Laureus is a sporting organisation and charity. They set up their World Sports Academy in 2000. It has attracted many sporting heroes who share a belief in the power of sport to break down barriers, bring people together and improve the lives of young people.

We've partnered with Laureus to give you something unique. Together, we want to motivate and inspire you to become healthier as well as make a difference to children’s lives throughout the UK.

Get some inspiration from sporting legends

You’ll be able to choose one of our world class sporting heroes who will be your personal Vitality Champion.  They’ll offer you motivation and inspiration through a series of emails and videos. So when you’re finding it a little difficult to get up during those cold winter morning, an email from US Olympic 200 and 400m champion Michael Johnson could provide you the spark you need.

You could even win tickets to attend the prestigious Laureus World sports Awards and meet your Vitality Champion.

For a regular dose of encouragement you can sign up to receive emails from:

Vitality Champions:

Daley Thompson

Jamie Rednapp

Michael Johnson

Michael Vaughan

When you opt  for the Laureus benefit, we’ll make a donation to the Laureus Sport for Good Foundation based on the number of Vitality points you have earned.  This will support sporting projects around the world.

Vitality members log in to chose your Vitality Champion

Vitality partners

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PruHealth is a trading name of Prudential Health Limited, Prudential Health Insurance Limited and Prudential Health Services Limited. Registered numbers 05051253,  02123483 and 05933141 respectively. PruProtect is a trading name of Prudential Health Services Limited and Prudential is a trading name of The Prudential Assurance Company Limited, registered number 00015454. The Prudential Assurance Company Limited provides and manufactures benefits under the PruProtect Plan. Prudential Health Limited and Prudential Health Insurance Limited provide and manufacture benefits under the PruHealth product. Prudential Health Services Limited distributes and services the PruHealth and PruProtect products and issues the documentation. Companies registered in England and Wales.  Registered offices at Laurence Pountney Hill, London EC4R 0HH. All authorised and regulated by the Financial Services Authority. None of the companies are affiliated in any manner with Prudential Financial, Inc, a company whose principal place of business is in the United States of America.