Our products
Serious Illness Cover
We offer one of the most comprehensive covers in the market which could pay out more than once.
Life Cover
Get peace of mind with our competitively priced Life Cover, available on a whole of life or fixed term basis.
Income Protection
Our 5-star rated Income Protection Cover provides a market leading range of benefits and innovative features.
Vitality with Lite Rewards
All PruProtect members get automatic access to our unique Vitality with Lite Rewards programme, which encourages you to lead a healthier lifestyle and reduce your risk of suffering a serious illness. Here’s how it works:
Want to find out more?
The PruProtect Plan is currently only available through a Financial Adviser. Call us on 0845 601 0072 and we'll put you in touch with a Financial Adviser in your area.
Lines are open Monday to Friday 8.30am to 6pm.
Are you an Adviser?
Enter our Adviser Zone to access tools and information to help you sell PruProtect.
Member Zone
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Log in or register to earn Vitality points, view your Vitality Points Statement or take advantage of our Vitality partner discounts.









